In the ever-changing world of digital marketing, agencies are continually looking for ways to improve their operational efficiency, optimize their campaigns, and deliver real results to their clients. Integrating artificial intelligence (AI) and data science into their operations can be a powerful lever to achieve these goals.
In general, CRM solutions are classified as sales tools. But these days, they’re considered more like general business tools. With this in mind, HubSpot, as we know it, has evolved into a CRM platform that provides a one-stop shop for marketing teams. With its functionality, front office teams have the tools they need to strengthen customer relationships and deliver an exceptional customer experience.