In general, CRM solutions are classified as sales tools. But these days, they’re considered more like general business tools. With this in mind, HubSpot, as we know it, has evolved into a CRM platform that provides a one-stop shop for marketing teams. With its functionality, front office teams have the tools they need to strengthen customer relationships and deliver an exceptional customer experience.
Despite the many elements that differentiate HubSpot’s CRM platform from other platforms on the market, HubSpot has strived to provide a system built differently.
1) Who is the HubSpot CRM platform designed for?
While businesses of all sizes can benefit from the HubSpot CRM platform, it is primarily designed for growing businesses. Its user-friendly design allows organizations to easily meet business needs without the need to complicate their processes.
Getting started is a quick and simple process, especially with the ability to get started for free. The platform offers enough flexibility for companies to position themselves as they wish in the marketplace – no custom development is required.
The quick startup and easy data entry gives companies more room to focus on developing and adapting for their next phase of growth.
2) The advantage of growing better
What exactly does “grow better” mean? In a nutshell, it means remembering that your goal is to help unique people, not just the personas they represent. When it comes to building relationships, the focus is on the long term rather than the short term, as well as solving customer problems first.
When an organization seeks to better itself, the success of its clients and its own are one and the same. This mindset fosters the development, loyalty and overall satisfaction level of your customer base.
Manage customer relationships
The HubSpot CRM platform is a centralized solution for customer relationship management. It is composed of five Hubs:
- Marketing Hub
- Sales Hub
- Service Hub
- CMS Hub
- Operations Hub
When combined, these hubs allow organizations to quickly adapt, align their teams and drive internal adoption better than ever. They offer integrated tools, advanced (but easy to understand) reporting, and popular integrations. And the best part? They all offer a clean and simple user experience.
3) A consistent user experience
Throughout the history of CRM platforms, most have become what they are by acquiring other systems and putting them under one logo. With so much going on, these solutions put together can seem overwhelming and overwhelming to the end user.
HubSpot decided to take a different approach and leverage its own product team to create a CRM platform that offers users a unique experience.
If you want to integrate HubSpot CRM and take advantage of its various features, let a trusted HubSpot partner optimize your use of the industry-leading inbound marketing platform.